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A special slick coating boosts casting distance and handling, while tight-weave fibers deliver high strength, zero stretch sensitivity, and excellent abrasion resistance for dock shooting, slip floats, vertical jigging, and long-lining

No matter the brake system, the faster the spool turns, the more brake pressure applied to slow it down. A baitcasters drag system is built into its gearing

Charles Schwab became the first American executive paid over $1 million a year not because he was a steel genius (many employees knew more about manufacturing) but because of his ability to inspire people

You'll also want to match the color of the lure to the color of the water and make sure your lure is ready to dive to the appropriate depth for what youre after